The Alta Bike was designed as a collaboration project between the Norwegian designers Bleed, Norway Says and Frost Product in 2004. It was initially meant to be a project with a limited production of 50 bikes, but Alta soon got so popular that it became the first serial production single speed bike on the marked. The idea behind the Alta Bike was to make a light, timeless, fast and durable bicycle that was designed for city use.
The Alta Bike has been bought by the Norwegian National Museum as a part of their permanent collection. Already stated a “Design Classic”, Alta has gained a lot of international press and even been blatantly copied by a Japanese, an Australian and an American bike brand.