CALLMEDEGROFF

What's driving Nissan? | Trends | Marketing Week →

Super interesting article on the Nissan’s new marketing approach, focusing on story-telling or “kotozukuri”.  Also delves into the problems Nissan has faced with it’s luxury brand “Infiniti” and how it competes with other automotive makers within the luxury market.

Microsoft unveils new identity | News | Design Week →

I love that everytime Microsoft claims a new identity, it gets worse and worse.  Microsoft you really nailed it this time with the four squares…#poordesign 

Kellogg's rolls out new global branding with Interbrand | News | Design Week →

Not a very distinct change in overall appearance, but subtle enough to make a improvement 

New graphics system helps viewers understand Paralympic Games | News | Design Week →

Very interesting concept and approach to the idea.

Designed by Heydays Studio

Client - Premiss

Everything Heydays touches, it turns to design gold.  Once again another fresh design solution for the political magazine, Premiss

Designed by Heydays Studio

Client - Anorak  

www.anorak.no

Sexy as hell.  Minimalist identity approach, with the bold neon green.  FLOSSY ALL DAY.

Designed by Heydays Studio

Client - Woodhouse

Another solid identity package by Heydays.  I love the photography and wood aesthetic of the brand approach.

Designed by Heydays Studio

Client - Berg & Berg

www.bergbergstore.com

Heydays, a Norwegian design firm, designed this fresh identity package for the clothing company Berg & Berg.  I definately would buy any of the products just for the branding!

So Fresh.

D G* Design →

Everyone please check out my new site, and tell me what you think!

View high resolution

Bleed 

The Alta Bike was designed as a collaboration project between the Norwegian designers Bleed, Norway Says and Frost Product in 2004. It was initially meant to be a project with a limited production of 50 bikes, but Alta soon got so popular that it became the first serial production single speed bike on the marked. The idea behind the Alta Bike was to make a light, timeless, fast and durable bicycle that was designed for city use.

The Alta Bike has been bought by the Norwegian National Museum as a part of their permanent collection. Already stated a “Design Classic”, Alta has gained a lot of international press and even been blatantly copied by a Japanese, an Australian and an American bike brand.

www.altobikes.no

(Source: bleed.no)